AOL Big Secret: Taking SEO very Seriously

It was discovered that AOL plans to completely redo the way they produce content.  This is only two years into their CEO, Tim Armstrong,  tenure at AOL.  He plans to completely amp up their SEO efforts.  Before this writers would just write articles and use the AOL portal as a way to advertise for their articles. With AOL continuing to lose market share this will not continue to be sustainable. There is also a huge opportunities for companies who intentionally and optimize their articles for SEO.  Tim Armstrong said that they would be amping up their production of content as well as training all of their staff how to effectively optimize article and think with an SEO mindset. Changes…

Google’s Keys to SEO in 2011

In a Google Webmaster Video dated March 7, 2011, Matt Cutts talked about “If you were an SEO of a large company, what would you include in your 2011 strategy?”  In this video he talked about several things that are becoming increasingly important.  These are issues that might not be commonly thought of in search engine optimization, but are extremely important to effectively optimize your site.  The three, really four, things that Matt mentioned were site speed, good internal link, continual education on SEO, and social media integration with your site.  the last point that Matt Cutts brought up is important because it means that Google is acknowledging that social media needs to be an integral part of…

Quintura: Visual Search Keyword Tool

Usually the hardest part of doing something is inspiration.  SEO is no different, over half of the battle in optimizing a site is picking and finding winnable keywords.  Sometimes thinking of the different variations of keywords can be extremely difficult. In order to think of the effective keywords you need to be able to put yourself in the shoes of your customers and think of words or phrase that they would type into search engines to look for the product or service you are trying to sell.  That can be challenging enough as it is, but if you are in a mature market where most of the main key words have already been optimized for SEO.  You…

The Internet: An Open Source Community

Have you ever noticed how most things on the internet are free? Or how the demo versions are as good as the real versions? How there are people who write blogs about solving problems for things they could have charged people for, but they did it for free?  This phenomenon is called Open Source. Wikipedia defines open source as a term that describes practices in production and development that promote access to the end product’s source materials. It means that people show you exactly how they got their answer or made their products; there are no secrets everything is shown to you.  Open source is a methodology that the internet community strives for.  The Internet community want…

Google Insight: Comparative Keyword Tool

What is Google Insight? There are a lot of really great keyword tools on the internet for SEO. One of the coolest ones I just recently discovered was Google Insight. Google insight is a keyword tool that is similar to Google Analytics, Google AdWords tool, or FreeKeyword.Tracker. Google Insight offers a lot more customization and has some unique powerful tools for SEO. For example Google AdWords Tool allows you to search for a keyword and tells you how many times that keyword is searched a month in the world and in the USA. If you are a small business or a regional company those results are not very helpful. Google instant allows the user to specify by…

The Internet: A Different Culture, Breaking Social Norms

The business world of the internet is a very unique place to work, especially compared to other business environments.  Internet companies are extremely free thinking and put a lot of emphasis on enjoying work and expressing ones self.  It is very much a relaxed environment where everyone is trying to help everyone else succeed.  This is a stark contrast to other businesses in corporate America where making a profit is the chief goal and employees are just expenses that hurt the bottom line.  Industrial companies like GE that have a strict policies on getting rid of the bottom 10% of their company verses companies like Google that make its employees take mandatory breaks and relax.  Google also…